Should you give away a FREE report?

This is the first of five lessons that will help you learn how to quickly create, distribute and profit from your own free reports.

In this first lesson let’s talk a little bit about what you can do with free reports and what they can do for you in the long run.

Let me ask you this question….

How often do you see the words “free report” when you are surfing the Web looking for information? Thousands of times…. right? It doesn’t matter what topic you’re searching for, everybody seems to be offering a free report on the subject.

The big question is, why?

Why should anybody go to all of the trouble and effort to produce a report that they are going to give away for free? The entire point of a ‘free report’ is to give it to people in exchange for their name and email address.

Not that the report isn’t valuable in itself, but the real value is in the names and email addresses of those who download your report. They are much more valuable than the report will ever be!

The truth be told, with the thousands of free reports that are available online, there are only a few very savvy marketers who know exactly how to put together a free report and market it effectively so that it takes on a life of its own and continues to produce phenomenal results for weeks, months or even years after the report is released. These savvy marketers use their reports to build massive mailing lists, quickly and efficiently.

Don’t get me wrong. The free report, list building technique, isn’t limited only to Internet marketers. It can spill over to brick and mortar marketing as well…and maybe that’s where it started. Who knows? The lines between Internet marketing and Brick and Mortar Marketing have become a bit blurred over the years.

If you don’t believe me, go and perform a search for  ‘free marketing reports’ using your favorite search engine. You’ll find free reports about all kinds of products and services. You will find free reports about marketing beverages, sports, music, business to business marketing and dozens of other topics. The point of these free reports are the same. The idea is to give your potential customer valuable information in exchange of their name and email address for the purpose of marketing products and services to them in the future.

One important key of effectively using free reports is to build an opt-in list, either online or off-line, is that it must contain good, solid information. The information does not have to be completely unique, but it must be accurate and a free report must be well written…  no poor grammar or misspelled words are allowed. The information needs to be presented to readers in a clear way, as if a 5th grader is reading it.

Another key is that good reports, whether they are free or paid for,
must be helpful to  the people who read them. They should answer a question or solve their problem. Make sure you check your facts and include relevant, timely data.

As you’re creating your report you also want to keep in mind that the whole point of your free report is NOT the actual report. The report is only a means to and end.  In the planning stages you will want to decide exactly what you want your report to accomplish and keep those goals in mind as you are writing.

Look for your next lesson soon. We will be going over how
you can write your own free report in about 60 minutes or so.  But until then,
you should take some time and think about the reasons that you’re writing your report and exactly what you want it to do for you. Be sure to take some notes and jot down some ideas, so that you will be ready for the next step.

Be Sociable, Share!
No tags for this post.

Leave a Reply

CommentLuv badge

 Grab your FREE copy of

"How To Create A Simple Optin Page That Converts"

By Dennis Pippin

Want More FREE Gifts???
=>7 Resale Rights Questions Answered<=

Explains the difference between resale rights and private label rights. What ways can I profit from resell rights products. Plus Much More!

=>Affiliate Marketers Handbook<=

The 3 things all affiliate marketers need to survive online. Learn how to become a super affiliate in niche markets. Your top 3 ways to boost your affiliate commissions overnight. Learn how to avoid the top 3 most common affiliate mistakes.